Born in Paris, to a Parisian family from Constantine, Najib Alioua very early on became interested in the magical universe of colors, shapes and matter, namely fabric.

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“As soon as I see a fabric, a fabric, I instinctively know what to do with it”.

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His parents were his source of inspiration, his father, a painter and decorator, introduced him to drawing which allowed him to reveal a passion for lines. His mother, a woman with a pronounced taste for clothing, was his mentor and first model.

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After serious training as a stylist in Paris, he acquired solid experience with prestigious fashion houses such as Ted Lapidus, Balenciaga and Prada.

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In 2001, his stay in Marrakech caused an emotional shock in him and determined his decision to create: “Yves Saint Laurent, whom I infinitely admire has often stayed there… And with its scents, its warmth and its colors, this city literally transported me "

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On his return he created his first collection and his eponymous brand. Since then, its dual culture is reflected in its collections and its universe made of elegance and modernity.